Already sharing your product with the world without physical production costs involved? Or do you just want to have a project viewed before it is built? These are things that are possible through 3D visualization and where the possibilities are literally endless. We’ll take a closer look at what it is and how it works below.
3D visualizations are very realistic representations of a project or product. We will use advanced software such as 3D Studio Max (Autodesk, 3Ds Max) to draw a very detailed 3D model of your project. In contrast to simpler programs such as Sketchup, we implement all details in our 3D model, so that we ultimately arrive at a very realistic end result.
Good 3D renders can no longer be distinguished from a photo and therefore appear very realistic. There are therefore a huge number of advantages associated with the transition to 3D visualizations and they can be used in various sectors.
Just think of the design of a new building, piece of furniture or watch that does not yet physically exist but can already be viewed because of these 3D visualisations. It is a very interesting way to make all possible choices in material, colors and technical details without losing physical production costs. This allows you to refine your product in such a way and to arrive at a final design for production.
There are different types of visualizations. We make a distinction between product, interior and exterior visualisations.
1. 3D Product visualizations
A product can be fully modeled using plans, sketches and any reference images supplied by the customer. With 3d product visualization, the 3d model is (usually) shown on a white background and you create a ‘packshot’ in this way. You can integrate this into your communication carriers in various ways. Think of a 2D image in your catalog, but also integrate the 3D model into your website or post it on your social media page.
2. 3D Interior or exterior visualizations
3D product visualizations are often accompanied by 3D interior or exterior visualizations. The product is placed in a scene, which will enhance it even more. Just think of a dining table that is placed in a beautiful kitchen or some garden chairs that are placed along the side of the swimming pool. The end consumer will be better able to empathize with the product and will most likely be convinced more quickly as a result.
In the 3D visualization process of, for example, furniture in a setting, there are important steps that can be kept to a minimum or even skipped completely.
Just think of the entire logistical process that comes with photographing furniture in a certain setting. Costs are incurred for the transport of the furniture, its installation, the rental of the location, the relocation of the employees and photographers, and so on. Finally, there are also the costs for post-production, where you are limited to a certain level in any adjustments or corrections afterwards.
3D visualizations can clearly be a very interesting alternative for the production of the visual part of all content. But how exactly does this work? We explain it below, but be sure to read our extensive article about how 3D visualizations work.
- Understand the customer’s vision
A clear briefing is drawn up using plans, sketches and the necessary mood boards. - 3D modeling & Clay renders
The entire basis of your product and or setting is built and we convert it into 3D visualisations. However, this is still without textures, materials and light sources.
Once everything is modeled, the 3D artist will create clay renders and suggest some viewpoints that best represent the project. These are images in which no specific textures are visible, but in which everything that has been modeled receives one homogeneous material.
The positions are also determined by means of these clay renders. - Apply texture and materials
As soon as the positions have been determined, you can start applying the right textures and materials to the 3D model. It is important that these are as realistic as possible, such as the actual representation. - Light setting
As soon as everything has got the right texture, we can move on to choosing the desired light setting. This can have a huge influence on the atmosphere you want to create and the feeling you convey through it. - Rendering & final touch
3D rendering is the process in which a certain point of view is made from the 3D model with all the correct structures of materials and the desired light setting.
Before the final images are handed over to the customer, a final check takes place. This involves checking whether the 3D visualizations exactly convey the vision of the customer and/or whether something is still missing, which means that post-production is still required.
One of the applications that arise from such a 3D model and with which most people are already familiar. are, is 3D animation. In this way, emotions and more complex concepts can be conveyed better than with only static images. Read more about how you can have 3D animations made for your company here. In addition to a 3D animation, there are several applications that make the viewer more interactively involved in the project or product. Just think of 360 degree videos, walkthrough videos and animated stills.
We also have the term ‘XR’, which is the collective name for VR, AR and MR. Terms such as VR, AR and MR may sound familiar to you, but what is the difference between them?
With Virtual Reality or VR, a virtual world is created in which the images you see appear lifelike, it is a completely new reality. You are completely cut off from the real world, so that you can fully immerse yourself in this virtual environment. Augmented Reality or AR, on the other hand, is an interactive experience in which the virtual world and reality are combined. By means of, for example, a smartphone or tablet, you can realistically add 3D objects to reality. You can then, as it were, look at the placed object, physically walk around it and zoom in to view every detail.
Mixed Reality or MR is a variant in which elements of VR and AR are combined. The real world is expanded with lifelike objects with which interaction is also possible. This form is slightly less known to the general public, but is at least as promising for our future.
We live in a very innovative world, one that is always looking for better and faster technologies to improve the work process. Currently, we still focus on render engines such as Corona, VRay, … to create high-end visuals for customers. But we are also interested in innovative tools and software that will change the 3D visualization and rendering landscape. Twinmotion is one of them.
This is a software that is mainly used by architects because it is very user-friendly and has a wide range of interior and exterior elements to add to the desired image. By importing the CAD data, the artist can add the desired elements such as materials, vegetation, people, lighting, seasonality, etc.
In short, this new software is of course a major shift in the 3D landscape, but it does not mean the end of the 3D visualization services we offer. As an innovation media studio, it is our responsibility to support this transition and continue to position ourselves in the market.
We hope that this way we have been able to show you some new angles for creating new marketing materials for your brand. Curious about the possibilities for your products or concept? We are happy to discuss the possibilities with you, please send us an e-mail using the form below.
